Description
Overview
This course will provide you with an understanding of the importance of IP for businesses. It also addresses the competitive and strategic advantages of using Intellectual Property Rights by business enterprises. You will also learn about the different types of Intellectual Property as well as their role in different business operations. This training is designed mainly for Managers and Business Executives.
Outline
- IP as a business asset
- IP protection and investment
- Importance of Intellectual Property for businesses
- IP and market value
- IP and marketing
- Inventions as profit making assets
