Description

Overview

This course will provide you with an understanding of how IP should be addressed in the development of the overall business strategy. It also covers the strategic aspects of Intellectual Property for multi-national or exporting business enterprises. This training is designed mainly for Managers, Business Executives and most importantly decision makers.

Outline

1. IP and the overall business strategy
2. Developing an IP strategy
3. The key steps in the development of an IP strategy
4. Practical IP issues to be considered
5. IP and export opportunities
6. International protection of IP
7. IP and international trade
8. Protection strategy and timing