The Companies Romag sells magnetic snap fasteners for use in leather goods . Part of the American Fossil Group’s business is their line of clothing accessories including handbags. Fossil designs, markets, and distributes a wide range of fashion accessories. The Case In 2002 , the two companies, signed an agreement allowing Fossil to use Romag’s
Organisational intellectual property (patents, trademarks, trade secrets, confidential information etc.) can be utilised in different ways either internally by the owners or externally by licensees or third parties. This internal or external utilisation of IP comes with opportunities and challenges to businesses and institutions. These IP related opportunities and challenges require appropriate policies and procedures
hen it comes to mergers and acquisitions, many business leaders tend to value a business based on specific assets, mostly tangible assets like office buildings, employee count, office furniture, equipment, and so on.  There is nothing wrong with assessing these assets, but neglecting intangibles like intellectual property can have devastating consequences in the future. Here
For small and budding businesses, the registration of IP assets such as a trademark has become a top priority. While the big players are continuously seeking ways to either gain a competitive advantage in the marketplace or generate more revenue for their business.  However, even though many businesses are aware of the value of intellectual

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